Do you want to build links or drive traffic to your website? Well, SEO guest blogging is the best choice for you to market your posts. It is inviting someone outside your company to write a post that would be published on your website. If done correctly, guest posting or guest blogging is excellent for SEO and one of the greatest ways to enhance your domain authority or PageRank.
It is really user-friendly, and I encourage everyone to look for guest writing opportunities on a regular basis. Particularly for people who are just getting started and need to build high-quality backlinks quickly. Successful SEO guest blogging requires deep preparation as well as execution. Let’s look at how one can do a successful guest posting and how effective this marketing tactic actually is.
- It gives you prompt exposure to the targeted traffic and increases your company’s conversion rate.
- It helps you to connect with the influencers and enhance your personal network.
- It expands your online reach by stimulating social media shares.
- It improves your online authority and is a great way to grow your followers on social media.
- It fortifies the backlink profile, generates qualified leads, grows brand awareness, and shortens the sales cycle.
- It helps you get constructive feedback which is really important to sharpen your marketing skills.
7 Steps for a Successful SEO Guest Blogging
SEO Guest Blogging involves the following steps:
1. Define Your Goals
Before you start SEO guest blogging, make sure that you have your goals defined. When you Know Your Business about your goals, you can find suitable posts for pitching your ideas. There is no doubt that guest posting is the best way to get backlinks but it shouldn’t be your only goal. Try to post a guest blog having a bigger purpose, i.e to provide quality content that can be valuable for your readers.
2. Search SEO Guest Blogging Opportunities
You might be curious to know how do guest bloggers get opportunities, or how do they find opportunities? Well, the easiest way of finding guest post opportunities is through search strings on Google. And then target those posts which have decent traffic, quality content, and are active on the social media platforms. If your aim is to drive traffic, then target those guest posts which have a greater audience that is highly engaged. To build backlinks, go for the posts that have high domain authority.
In case if you are looking for freelance writing then you can try using the search engine by writing the name of your niche and adding elements like ‘Ghostwriter’, ‘Copywriter’, ‘Freelance writer’, ‘Freelance blogger’, and ‘Content marketer’.
and if are looking for technology blog for guest post then search for write for us Technology.
Use Search Operators like:
- keyword “submit a guest post”
- keyword “guest post”
- keyword “guest post by”
- keyword “accepting guest posts”
- keyword “guest post guidelines”
3. Do Your Research
Once you have searched for a suitable post for SEO guest blogging, do comprehensive research. Check that in which tone they have published the blogs on their website. Also, note the writing style and what are the topics on which they write about. Furthermore, ensure that your target audience reads the post. You can also see other guest posts for a better idea. Finally, read the guidelines and own them carefully.
4. Connect with the Prospects
It is really a good idea to connect with the blog owner before you send them a pitch. Take out some time and write thoughtful comments on their blogs. You can also send them a gratitude email explaining how their certain topic has helped you.
5. Write an Exceptional Pitch
The most important thing about SEO guest blogging is writing an exceptional pitch, as it would decide whether you will be given the chance to write a guest post for them or not. Address the owner in a humble way, tell them why they attract you. Introduce yourself briefly, and explain how their specific post helped you. Share your ideas with them. Attach the links to your previous content. Wait for at least two weeks and if you do not get the response, send them a reminder in a polite way.
6. Write an Amazing Blog
When your idea is accepted, think of a catchy headline and write quality content without any plagiarism. Before writing, check out the guidelines and pay attention to what style, formatting, word count, etc. they have demanded. Divide your blogs into proper headings and subheadings. Conclude it with reflective questions that force the reader to reply in the comment section. In the end, include a short bio, and do not forget to add links to your accounts and website if you have any. Don’t ever forget to proofread your content before you send them for publishing.
7. Promote Your Post
So, you are done with the tough part, it’s time to finally drive traffic to your blog. Wait for your post to get published and then start its promotion on social media accounts. This would provide more exposure to your band. Finally, write an email to the blog owner, thank them for the opportunity of SEO guest blogging
Final Thoughts
Guest blogging is a long-term technique that requires a substantial amount of time, patience, and exceptional writing abilities. To be successful, you must have clearly defined goals, original content ideas, and a self-motivated desire to provide meaningful, practical material to a larger audience.
SEO guest blogging is a good way to connect with influencers and make your place in the industry. Guest blogging can be challenging, but the aforementioned steps would help you get closer to writing and publishing quality content on the leading blog. So, what are you waiting for? Just give it a try and make your mark in the world of guest blogging.