We cannot deny the fact that content writing is the backbone of digital marketing and without it, the online presence of companies can be at risk. Website is the need of every business whether big or small and when it comes to ranking that site, SEO is Essential.
The basic thing that supports search engine optimization is content writing because it helps in ranking keywords and the whole efforts of digital marketing revolve around it. Here, we have elaborated some tips that can help a writer to achieve the goal. Let’s dive into details:
The first important thing is to understand the purpose of writing because when you write it for marketing purposes, a careful approach is mandatory. However, marketing itself is of two types including direct and indirect. Direct marketing is not allowed in articles as it can put the article in spam.
It is crucial to follow the guidelines of Google for articles, blogs, and press releases. So, whenever you are all set to write content for your site, understand the purpose first and then get your hands on it.
Digital Content Writing Tips
Do Research
When you are done choosing the topic, make sure you do proper research on that topic as you will need to gather facts and figures for supporting the main discussion of the article. It would be better if you choose some top-rated sites for research purposes because random sites may contain false information.
There are certain rules that must be followed during research if you need to mention the same thing in your blog, do not forget to provide a link to the origin site. High authority links add more value to the content and help in ranking. In short, one should collect relevant facts before writing an article.
Keep Readers Engaged with an Interesting Intro
The introduction paragraph is the main thing of an article and readers usually judge the quality of writing by reading the first paragraph. So, make sure you take an impressive start that can keep readers engaged with the blog till the last word.
There should be a substantially strong intro and you should highlight the main agenda to be discussed in the blog. When readers stay engaged with the blog, their time on the site increases, and ultimately, their ranking gets improved.
Know Your Audience
One cannot write impressively without knowing which type of people will read the article. You should know the audience before finalizing the substance for inner content. Writers at Globex always do market research and design a rough audience persona for digital content writing although it takes extra time and effort. You will be able to connect with your audience better when you know who you are talking to and provide them with only the most relevant and useful information.
Avoid Grammatical Mistakes
When we talk about content writing, there is no space for grammatical mistakes in it. Readers are quite keen and they notice such things. Any sort of grammatical mistake can make them feel that the article is written by a random non-professional person.
So, you should work on your grammatical skills and it would be better if you attend some online courses for improving your vocabulary and grammar. Moreover, you should build a habit of reading books because it will also enhance your writing skills.
Avoid Plagiarism
Google has strict rules for plagiarism as it can put the whole website into spam for copied content. So, when you start digital content writing, make sure to not copy anything from anywhere. Try to come up with something unique, original, and fresh because people do not like reading old boring stuff again and again.
You can take the idea about a certain topic from Google but once you start writing, avoid revisiting that page. Once you are done writing an article, you can check plagiarism on different premium tools.
Do Not Break the Flow
Writing is an art and the secret of impressive articles is to maintain a flow from top to bottom. You should learn the tactics of creating harmony among all paragraphs. Try to create a connection between inner content and the main title because it will keep readers engaged with the blog and they will not switch to another site.
When a writer breaks the flow in an article, he actually eliminates the true essence. In short, you should keep the flow perfectly maintained till the last word.
Edit the Work
When you are done following the above-discussed steps, the next thing is to edit the work as you must reread the complete article to know the areas where it lacks information. Try to split lengthy paragraphs into three to four liners while making them short so that sentences are not unnecessarily long.
You should add keywords naturally as they should not look odd in a sentence. Internal linking and high authority links are also important for adding extra value to an article.
Add Images
Relevant images and infographics can make an article look more impressive and readers will stay engaged. You should select images that do not contain copyrights because watermarks can create a plagiarism problem.
You can find free images from any top-rated website but buying a premium account can help you choose top-quality images. In short, these suggestions are crucial to follow for quality content writing and you will definitely get more traffic to the site.