The widespread adoption of extensive reality experiences augurs the arrival of a revolutionary new method of getting things done. Accenture, for instance, is reimagining business by collaborating on innovative ideas and bringing them to market. Accenture predicts that both in-person and online interactions will play important roles in the future of business.
For our employees, clients, ecosystem partnerships, and acquisition teams, XR represents the next wave of digital experiences beyond the actual world. To become an industry leader in XR experiences, Accenture has spent years studying the field, evaluating potential uses, conducting pilot projects with prototype solutions, and refining our approach. Here you will know how could accenture’s relationship to extended reality be described? Scroll to know more!
What is Extended Reality?
Maybe you’ve tried out Pokémon Go already, or at least heard about it from a people. In the game’s augmented reality mode (a subset of extended reality), you’ll be able to see various Pokémon in the real world. It may be right in front of you, or you might be able to follow Google Maps’ instructions to go to your Pokémon’s current location. It would be a really participatory experience since people would have to move their cameras around to look for the Pokémon.
But how can one see Pokémon cartoon characters in real life? What kind of technology is it, exactly? Virtual reality (VR), augmented reality (AR), and mixed reality (MR) are all subsets of extended reality (XR) technology.
Under the umbrella of Extended Reality, which also includes augmented reality (AR), mixed reality (MR), and virtual reality (VR), the Metaverse is an emerging, continuous, and fast expanding field of technology. Tech firms like Meta are developing immersive systems that will let us live, work, play, and shop in completely digital environments.
The different types of extended reality
The term “extended reality” (XR) is used to describe any fully immersive, artificial experience. Any and all permutations and combinations of virtual reality, augmented reality, and mixed reality are included here.
Virtual reality (VR) provides a setting that is entirely fabricated by a computer. While AR augments the actual world with digital information, MR fuses the real and virtual worlds into a single interactive whole.
Extreme Reality (XR) has limitless potential and is already being put to use in a wide variety of fields, including but not limited to gaming, training simulations, product visualisation, design collaboration, education, and entertainment. The possible applications of XR are limited only by our imaginations, thanks to the fast development of technology.
How we now make advantage of augmented reality
There are a wide variety of applications for AR at the moment. Virtual reality goggles are one option. These items provide total submergence in a synthetic setting for the user. This has several potential applications, including gaming, entertainment, and education.
Today, augmented reality is also being employed as a form of extended reality. To do this, we must superimpose digital data on top of the physical environment. Uses range from facilitating navigation and product research to boosting entertainment options in video games.
Last but not least, the term “extended reality” is also being used in a broader sense to refer to the myriad ways in which modern technology is erasing barriers between the real and virtual. Everything from social networking to internet commerce to GPS navigation falls under this category.
Extended reality’s bright future
As the technology improves, it’s a sure bet that extended reality’s appeal will rise and its applications will diversify. There will be new methods to engage with the world and experiences will become ever more realistic and immersive.
Accenture will begin to implement XR into their training, advertising, and sales processes. To better prepare workers for their shifts, virtual reality simulations of the workplace might be provided to them in advance. Alternately, consumers might engage in virtual product testing prior to purchase. The potential is enormous.
As more individuals move into the digital realm in search of deeper connections, a variety of technologies and experiences are gaining traction, each with immense potential for shaping the future of education and the workplace. Accenture has been at the forefront of this industry for over a decade, pioneering the use of technologies like extended reality (XR) and digital twins to create game-changing solutions.
Accenture is taking a big step into the metaverse to develop workplace experiences where our people can engage, contribute, and feel like they belong regardless of where they work, based on the assumption that physical and virtual experiences will coexist in future methods of working.
Accenture began this quest before the epidemic by constructing a virtual campus called the “Nth floor” in collaboration with Microsoft. Accenture started expanding these features for internal learning and collaboration shortly after the epidemic struck, first to aid in the onboarding of new workers.