Recent rise in the market of Boxed packaged goods has been noticed by all. With the growth in the trend of online shopping and online delivery, boxed packaged goods have been the key element. After all, these are the ones on which that whole market depends.
Boxed packaged goods is a term used for the products that are packed using the boxes. This offers protection to the materials that are being shipped during the shipping, especially the fragile ones. For the people who are running, or even thinking of opening, an online store and primarily offer delivery to door service to their customers, it is very important to read this article. This article takes you through various types of boxes for packaging and also the techniques used in packaging.
It is often very complicated for eCommerce retailers to decide which type of packaging to use for boxed packaged goods. Varieties of items are packed inside these packaging and it is very important to choose the right kind of packaging to keep the product protected and safe.
If the product is not delivered to customer in the right conditions, then the retailer may face criticism or even loss. Thus, it becomes very important for eCommerce retailers to understand what kind of packaging to use.
Below we discuss different kinds of packaging from which eCommerce retailers can choose according to their product. The types of boxes/ packaging we will be looking at are:
- Plastic box packaging
- Wooden box packaging
- Cardboard box packaging
- Rigid box packaging
- Corrugated box packaging
- Paperboard box packaging
1. Plastic Box packaging
· Plastic boxes are made up of PVC/PET/PP/PS. These come in variety of shapes and designs. These boxes are generally transparent and have different forms such as handbag, cylindrical, folding etc.
· On these boxes designs are also printed to make them look beautiful and attractive. Sometimes, information is also engraved upon the box.
· Plastic boxes have various characteristics like high toughness, moisture proof, water-proof and easily transportable.
· If we talk about the advantages of the plastic box packaging then these are lightweight, easy to process and have low density.
· Mostly, food companies use plastic boxes for packaging their food products. Water and cold drinks are also available in plastic bottles.
· If you deal in food products, stationary or cosmetics then delivering your boxed packaged goods in plastic boxes will ensure the safety of your product.
2. Wooden Box packaging
· If you are an eCommerce retailer and you want to pack and transport high quality and valuable products such as ceramics, wine, health care products then the wooden box packaging is the best option for you.
· The appearance of wooden box packaging also looks exquisite and classy. Often materials like foam, paper or sponge are added inside as lining to protect the products from collisions.
· The protection which wooden boxes offer is appreciable as they can bear almost any kind of weather conditions.
· Moreover, many boxes can be stacked one over the other; this means that these take less space too.
· The makers of the wooden boxes used in boxed packaged goods do not use logs very often. Instead, they make the boxes by plywood and other medium density woods. While being cost efficient these prove themselves to be great packaging material too.
3. Cardboard Box packaging
· It won’t be wrong to say that this kind of packaging is the most used one in boxed packaged goods.
· Cardboards are made by stacking several layers of paper over each other. These boxes are flexible and can be customized. They can be shipped easily and are lightweight.
· There is also a plus point of cardboard boxes from the perspective of design. It is very easy to print something on these boxes thus branding with the help of these boxes becomes very compatible. Most of the eCommerce retailers use cardboard box packaging as it helps them to advertise their product easily.
· Being highly recyclable, these boxes are an environment friendly option too.
· These boxes cannot be used to pack heavy weight products as they might damage the packaging.
4. Rigid Box packaging
· You might have seen this as some kind of gift box or as a fancy packaging.
· Rigid boxes are fixed paper boxes which are made through highly sophisticated manufacturing process.
· These are made by a wide range of materials and for making these manual production is the primary method used.
· As the production cycle for these boxes is quite long thus the prices are pretty high and the grade is also better.
· Due to their high quality, these boxes get the names like “gift boxes” or “hardcover boxes”.
· eCommerce retailers for jewelry, cosemtics, technology use rigid box packaging to deliver boxed packaged goods.
5. Corrugated Box packaging
· These are made with corrugated cardboards having a hollow structure. The molding process is involved in the making of these cardboards.
· There are various types of cardboards involved like single corrugated, double corrugated and triple corrugated.
· For large scale usage, the weight of these cardboards can go up to 3000kg.
· There are varieties of uses of corrugated box packaging from fruits to ceramics, medical drugs, large home appliances such as refrigerators, air-conditioners, coolers etc.
· A large number of eCommerce retailers use these boxes for selling their boxed packaged goods as these are used for different sizes of products and are relatively cheaper.
6. Paperboard box packaging
· For someone, who deals in food packaging or wants to pack food for some trip or a picnic, this is your section.
· Paperboard boxes are designed with a high density paper and are generally used for food packaging.
· These are not much heavy and are easy to carry. These can also be stacked easily one above the other.
· Many large scale food outlets and even some franchises use paperboard box packaging to pack in their food products.
· This is a great option for packing dry and light food. Also, this offers an eco-friendly option for packaging the food.
Tips you need to know before packing a product; for increasing your sales
Make it unique
If you are told to make your packaging look unique or appealing then it doesn’t mean that you will have to buy expensive packaging material for your boxed packaged goods.
You just need to be a little bit creative with the packaging. Make its outer look a little bit different from the usual like the texture, the outer prints. Try to keep it simple.
Know whom you’re delivering to
As a retailer, it’s very important to know who your target audience is. If you know your target audience, then it’ll become easier for you to customize the packaging as such it attracts them. An excellent retailer always keeps customers’ demands and their interests on highest priority.
If you know well to whom you’re selling the product, then it becomes fairly easy to succeed in such a competitive market.
The Unboxing matters
The most crucial part about a packaging is the unboxing. If customer starts unboxing and faces too many problems in that process only, then he will eventually lose the interest in the product. This might affect your ratings as a retailer.
Try to make the unboxing experience smooth and surprising. It’ll favor you a lot if you add a little unexpected surprise inside the packaging. This can be as simple as a greeting card telling the customer how amazing they are that they bought this product.
Also, try to make the unboxing easy to do.
Go eco friendly
A lot many people prefer eco-friendly things these days. If you make your packaging look eco-friendly then it’ll act as a plus point for your boxed packaged goods.
Use recyclable or recycled manufacturing products. If your packaging has a great impact on the environment, then the chances of your success become fairly high in the market.
Search the designs
In past years, the retailers never focused much on what kind of packaging they are using. They just delivered the product. But as the market became more appealing and outer appearance started attracting customers, retailers now look for various design ideas for their boxed packaged goods.
If the design of your packaging is appealing, then the customer will surely want to check out the product. This increases the chances of him buying the product too. Thus, look for such design ideas and implement them in your packaging.
How to pack the product for shipping: things you should keep in mind
Now that you have looked at the types of boxes for packaging that are available as well as at some tips to modify them. It’s time for you to look at some steps that you should follow before you deliver your boxed packaged goods and you must know about Bagged Packaged Goods.
Below we have provided some tips for packaging which will ensure that your product remains in a good condition during the transit.
- Analyze the requirements of the product and choose the right packaging material: It is very crucial to choose the packaging material that suits your product. If you’re choosing rigid box packaging for some heavy product, then that doesn’t make any sense. Also, we saw earlier that environment friendly factor matters. Thus making the right choice while choosing the packaging material is very important.
- The size and shape of the product: If you’re using a box as a packaging material, then do pay attention that there is enough space for the product to fit it. Also, after the product fits it, you’ll need cushioning material to prevent it from any kind of damage.
- How much fragile your product is?: It’s very important to keep in mind the value and the fragility of the product. For boxed packaged goods, it becomes necessary that enough cushioning is provided to them else these will get damaged during the transportation.
- Do the separate wrapping: If you’re packing more than one items inside of a box, then make sure that you wrap them separately. Also, you’ll need cushioning partitions inside the box to prevent them from colliding with each other.
- Seal the box properly: Proper sealing of the box is necessary to prevent moisture from entering. Use the tape with right width for packaging. Avoid the use of strings or straps since these will not be able to wear the heavy load and will damage the heavy products.
Levels of Packaging: Primary, secondary and tertiary
Primary packaging
This is also known as ‘consumer packaging’ or ‘retail packaging’. This type of packaging is in direct contact with the product. For example if you’re buying a cold drink packed inside a can made of steel, then that can is the primary packaging for cold drink.
Primary packaging is where you display your company’s logo, name and information about the product. You can also use extensive designing here to make the product look lucrative.
Secondary packaging
This is outside of primary packaging and acts like a stock keeping unit. Bundles of products are packed together generally inside cardboard packaging or plastic packaging for further transportation. That packaging is known as secondary packaging.
Secondary packaging generally doesn’t advertise your company’s brand name or logo but some retailers use secondary packaging also for this advertisement. Company’s logo and name are printed on the secondary packaging.
Tertiary packaging
This is the transportation stage packaging. A giant iron container is an example of tertiary packaging where the product is packed inside the secondary packaging and then stacks of those packaging are made ready for the transportation.
Tertiary packaging doesn’t generally advertise your brand name, company’s name but some large scale companies have their own containers too which they use for the advertisement. Usually, tertiary packaging contains the symbol or name of the transportation company involved.
Frequently Asked Questions
The most common types of packaging are:
- Rigid box packaging
- Corrugated box packaging
- Wooden Box packaging
- Plastic Box packaging
- Cardboard box packaging
- Paperboard box packaging
The different types of packages and packaging options are:
- Rigid Box
- Corrugated Box
- Wooden box
- Plastic Box
- Cardboard Box
- Paperboard box
Mainly 6 different kinds of boxes are known for packaging:
- Corrugated Box
- Cardboard Box
- Plastic Box
- Rigid Box
- Wooden Box
- Paperboard Box
The three most famous types of packaging are:
- Cardboard Box packaging
- Wooden Box packaging
- Plastic Box packaging
Conclusion
This article is mainly directed towards the retailers who are looking for packing options for their boxed packaged goods. This article discusses in brief about what types of boxes can be used for packaging. Tips for packaging are also provided in the article to prevent the product from any kind of damage.
Then the last section of this article throws a light upon the levels of packaging which are primary, secondary and tertiary. This is mainly intended to explain how you can exploit these levels for your brand or company advertising.
Hope that this article passed valuable information to you, keep following our page for more such articles.