Growing your eCommerce business can seem daunting at first, but there are many strategies you can use to generate more sales. Here are some essential marketing and management tips to help you grow your eCommerce SMB.
One of the first things you should improve to increase online sales is your mobile appearance and functionality. If your eCommerce site becomes distorted and challenging to use when converted from desktop to mobile devices, you can see a significant bounce rate from mobile users. Most online shopping these days takes place through a user’s mobile phone. Ensuring your website functions conveniently and quickly on mobile displays is key to increasing your sales and reaching a massive audience of mobile shoppers.
Make Your Site SEO Friendly
Search engine optimization is an integral aspect of digital marketing that can dramatically improve your site visits and sales performance. Google will rank your site for specific keywords it reads in your content and site structure. If you’re not optimizing your content for industry-specific, relevant keywords, you may inadvertently rank for irrelevant search queries. Use a tool like Ubersuggest to discover what keywords you should be ranking for and update your content accordingly. If you don’t already have a blog section on your site, you may consider creating one to increase your on-site content for more opportunities to rank and attract a wider audience.
Track Your Analytics
Understanding how your users interact with your website is critical for knowing how to improve your site and increase sales. Tracking your site analytics is an important way to better understand how your site performs. Use a tool such as Google Analytics to see your sales and user information week over week and other vital stats such as bounce rate, mobile performance, and page speed. As you introduce these various strategies and update your site, continue to track your performance and improve your web pages as necessary.
Improve Your User Experience
Once you’ve started tracking your analytics, look at your landing pages and product pages to see how they can be optimized for an improved user experience. If you don’t know how to code and design your website yourself, you can use an online store builder that makes it easy to create a unique and custom web page. The store builder at Nexcess can “build beautiful online stores without a designer or writing a line of code.” Tools like these can help you bring your webpage to the next level by improving the on-site experience of your user. Your site will look better and perform better as your web pages become more attractive and engaging.
Leverage Social Media
Promotion is the key to success in any industry. Small and medium-sized businesses need to compete strategically to grow their consumer base and brand recognition in the eCommerce industry. Utilize social media platforms to connect with your customers and share content about your product or service. Create a content calendar and get creative with your social campaigns. You can create fun promotions like giveaways, virtual events, or collaborations with other brands as you grow your followers. Be sure you’re tagging your posts and regularly engaging with your followers and other brands online to show you are active.
These are just a few key strategies and tips to help grow your SMB eCommerce site. Start practicing these strategies as soon as you can to see improved sales and site visits.