6 Critical Cultural Factors to Be Aware Of When You Want To Establish a Company in Indonesia

Opening any type of business can require you to consider a number of business and cultural factors, while this is especially pertinent if you want to expand your operations to the Southeast Asian nation of Indonesia. Indeed, whenever you wish to establish a company in the country of Indonesia, you must first understand that successful businesses will depend not only on a financial strategy or undertaking market research but also on cultural awareness, while you should also understand three critical cultural factors will require your attention, especially respect for hierarchy, the importance of building relationships and the significance of local traditions.

Furthermore, by taking the time to recognise these various elements, you will be able to integrate more effectively into the Indonesian business environment, as well as gain a competitive advantage over less culturally attuned competitors in your particular industry or marketplace.

Respect for hierarchy

Straight off the bat, the first cultural factor that requires your consideration is the deep respect for hierarchy that influences both professional and social interactions in Indonesia, while you will find that with the assistance of Acclime Indonesia, you can establish an organisational structure that reflects the traditional values where senior figures in the United Kingdom are accorded significant authority and respect from subordinates.

Likewise, whenever you implement this type of business culture, demonstrating respect for senior executives appropriately and showing regard for their opinions, your organisation can be positioned as both respectful and professional that could significantly improve your chances of achieving successful negotiations and useful partnerships in the long term.

Personal relationships

The second critical factor that requires your attention is the central role of personal relationships in the Indonesian business context, while this is especially pertinent because trust is often built through informal interactions, instead of mere business contracts alone. Additionally, as you navigate this new environment, you will soon benefit greatly from making an investment in networking, social gatherings and genuine communication beyond the board room.

Communication styles


The fourth factor to be aware of is the preference for indirect communication in Indonesia. People often avoid direct confrontation and may rely on polite language, gestures or subtle hints to express disagreement or concern. Understanding this nuance will allow you to interpret messages more effectively and avoid potential misunderstandings.

Consensus-driven decision-making

The fifth element to consider is the collective approach to decision-making. Business decisions often require agreement among several stakeholders, which can take longer than in more individualistic cultures. However, demonstrating patience and a willingness to work towards consensus can strengthen your credibility and trustworthiness in the local market.

Religious sensitivity

The final factor is the importance of religion in everyday life and business practices across Indonesia. With Islam as the majority faith, prayer times, fasting periods such as Ramadan and religious holidays are widely observed. Showing respect and accommodating these practices can enhance relationships with employees, clients and partners, while projecting an image of inclusivity and respect.

Traditions and customs

Finally, the last cultural factor that you must consider involves the influence of traditions and local customs on the various business practices that occur across Indonesia’s diverse archipelago.

As a result, you will soon discover that religious observances, ceremonies and cultural festivals shape the rhythm of work life in addition to the expectations of employees, clients and partners across Indonesia. However, by taking the time to embrace the local customs, you can differentiate your organisation as valuing inclusivity, which can also enhance loyalty and strengthen your organisation’s integration into the local community.

  • Respect for hierarchy
  • Personal relationships
  • Traditions and customs

Also Read, Online Business Courses

Final words

Therefore to conclude, when it comes to ensuring success in establishing a company in the Southeast Asian country of Indonesia, you should understand that the entire process can be profoundly influenced by your ability to three main cultural factors, including respecting hierarchy, investing in personal relationships and embracing local traditions.

While these cultural factors not only define the way in which your business will be conducted in the future, but also provide your organisation with the opportunity to build a stronger, more sustainable enterprise.

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