If you are a business owner, you definitely have your own website. And if not, you might be thinking about developing one. Every business, be it a startup or large scale enterprise needs a professional-looking website that not only represents their brand and business but also helps them build a strong online presence, gain more customers, and ultimately more revenue.
Today launching a website is as important as launching a business. 90% of consumers search online before actually making a purchase. Thus, it is essential for businesses, especially small businesses to craft a stunning website that engages and fulfills customer demands.
Often choosing the right CMS platform for your website is like a jigsaw puzzle and you might get confused. If you are a small-scale business owner, this blog is just meant for you. WordPress offers the perfect solution for all business sizes and types, being the most popular Content Management system. Check out these top 10 reasons why WordPress will be the best choice to successfully run your small business.
Highly Responsive Designs
Today, 57% of users will not recommend a business with a poorly designed mobile site. Hence, it is necessary to have an outstanding website to lay a deep impact on your users. This is possible with WordPress. WordPress helps you create striking mobile responsive web designs.
Responsiveness is something that every entrepreneur desires for their websites, apps, and email templates as well. Fortunately, most of the WordPress themes are designed to be fully responsive so your website looks astounding on desktops, tablets, and mobile phones. If your theme doesn’t look attractive on the phone, you always have the option of using WordPress plugins for mobile site optimization. Another seamless way to build a highly responsive website or app is to simply hire WordPress Developers and WordPress Website Designers.
WordPress Is Totally free and Open source
Who doesn’t like free stuff? Yes, you heard it right. WordPress is an open-source platform and is totally free of cost. You can simply download it, install it, and do whatever you like with it. It is a great platform for small businesses as it can help you save a lot of money. You can simply add new posts or pages and edit them effortlessly without the need for a designer.
Being an open-source platform, WordPress has a huge community that is maintained by a large group of volunteers. Anyone can learn and modify with the help of already available source code. Millions of WordPress users are active and thus you can get online support from the community for any issues.
Easy To Use and Learn
The reason why WordPress is the most popular CMS platform is due to its ease of use. It is so easy to use that even beginners can learn WordPress in a short time span. The internet is overflowing with tons of articles and step to step guides to help users with WordPress installation, plugin development, and much more.
Even a person with very little or no technical knowledge can easily use WordPress. Thye can even add new content or update the existing one on the website themselves without the need of the designer. Hence, any person can install, manage, and update WordPress seamlessly.
A website without SEO is like a dead website – something that exists but doesn’t live. Every website is built with a motive to gain something out of it such as running a business, engaging customers, bringing more revenue, etc. in this online world, if you don’t have a powerful online presence, you might lose great business opportunities. SEO helps you enhance your online presence while staying ahead of your competitors by different Backlink Strategies. And fortunately, WordPress is highly optimized for search engines.
WordPress is not complicated. In fact, it is very straightforward, consistent, and streamlined code that enables Google spiders to index. It offers a variety of features like responsive design, logical architecture, simple setup options for customizing each post/page with their own meta tags is something that lays a direct impression on Google. You can even take the help of available WordPress plugins if you don’t know about Meta Tags.
Safe And Secure
As it’s an open-source platform, everyone has access to the code. Hence, WordPress can be an easy target for intruders and hackers. Much discussion has been made on the topic. But the truth is, continuous efforts are made to keep WordPress as secure as possible just like any other content management system.
No website is 100% secure on the internet. However, WordPress has a huge team of security that constantly works to improve the security of the websites. A lot of WordPress plugins and themes with enhanced features are released regularly to help you keep your website up-to-date with the latest safety guards against any vulnerabilities. Another noteworthy thing about WordPress is it automatically updates itself with its security features.
Plethora Of Free Themes & Plugins
Today, WordPress offers a plethora of free themes and plugins which again makes it more popular than any other CMS. You can easily select the most preferable theme that best suits your business needs and gives a professional look to your small business. WordPress offers various themes for every business such as portfolio theme, magazine themes, business theme, or even an eCommerce theme.
You can even take the help of WordPress plugins to add more features and functionalities to your WordPress site. Just like themes, it also offers thousands of free and premium plugins that can be installed and used effortlessly. Both WordPress, themes, and plugins, bring a variety of options to customize them without the need for coding knowledge.
Multiple Media Types
Content is very important for any website but it’s like salt. You need to have a fine balance of content on your website to make it more attractive and engaging. An outstanding way to make your website more engaging and lively is by adding images, audio, videos, animation, etc. to your business website. And again WordPress comes with built-in support to handle various multimedia types.
WordPress supports images that include .jpeg, .jpg, .png, and .gif. It supports video files that include .mp4, .mov, .mpg, .m4v, .wmv, .avi, .3gp, and .3g2. It also supports audio files that include .wav, .mp3, . m4a, and .ogg. WordPress gives you so much freedom to play around with so many options to upload images, audio, and videos. Engage smartly in utilizing the functionalities of WordPress to power up your small business game. A proficient WordPress Designer can help you craft a stellar website adding different media types to make it more engaging.
Supports Multiple Users
Handling multiple users at the same time is yet another amazing feature of WordPress. This is the reason why most of the huge-scale enterprises with marketing teams choose WordPress as it enables them to give read-only or editing access to others. This enables site owners to minimize the responsibility by enlisting others to take over some of the publishing responsibilities.
You simply don’t require handing over the control of your entire website to others while giving them access. WordPress offers you four main author roles such as administrator, editor, author, and contributor. The administrator is the most powerful role. It has access to all the functions of the site including managing users and publishing content. On the other hand, an editor has the access to publish and edit their own posts and other posts as well. The author only has the right to publish and manage their own posts whereas the contributor can only create and manage their posts. They cannot publish their posts.
Online Support and Community
Today, WordPress is the most popular content management system in the world. As it is open-source software, everyone has access to the codes. This is the reason why millions of WordPress developers are active with huge WordPress communities and forums to resolve any problems/issues.
The online support system of WordPress is outstanding. You can easily find a solution to your issues/problems. The majority of the WordPress issues have already been discussed in the community. Hence, you can find a solution to your problem in a hassle-free manner. Also, available resources can help you quickly learn and manage WordPress. the beginners can simply stop by the documentation where they can easily find information on anything ranging from installation to themes to plugins and much more.
Keep Getting Better
WordPress keeps getting better day after another. It was first a blogging platform. Now, WordPress has evolved a lot, and for a better sake, of course. WordPress has never faced a decrease in its popularity and is becoming more popular day by day. The credit goes to the millions of active users and proficient developers who work together to make it better than before. It offers a variety of features and functionalities along with ease to use, so your business website will never go out of trend. Plus it offers mind-blowing SEO features so you will have a powerful online presence.
It’s a complex task for any small business or startup to build a powerful online presence. It’s a serious job as it comes along with costs, time, and efforts which might be a concern for various small businesses. Therefore, the most reliable, easy, and obvious solution to all these challenges is WordPress. Grab it, use it, and develop your astonishing website. Or, you can simply hire WordPress Developers and WordPress Website Designers that can help you build a beautiful website within no time.