Backlink Strategies for a Blog  in 2022

The ability to attract and keep quality backlinks is one of the most important SEO skills for your business blog. A blog with high-quality backlinks is more authoritative and gives the blog a better chance at ranking on the front page of Google.

However,  backlinks are one of the most misunderstood parts of search engine optimization (SEO). To be fair, there is a lot of confusion around backlinks and how to create backlinks. This blog will look at different backlink strategies for a blog. Let’s plunge into it to know about it in detail:

1. Guest Posting

Guest posting is the most viable backlink strategy for SEO. Wondering how to create backlinks using guest posting? A guest post is a blog post that has been written for another website. It is a great way to get backlinks, but it is also a good way to reach a new audience.

There are many bloggers and website owners that are willing to let other people write for their blog in exchange for a link to your website, or sometimes even a backlink to an internal page of your website. So before you write that guest post, make sure to use these tips to get a link to your website.

Guest post sites can find by google search operators,
Let say your Niche is Technology, so you can find Technology Guest post sites by using these search operators-
Technology write for us
Guest Post Write us Technology 
Write for Technology 
Technology + Guest post

2. Local Citations

Local Citation is the best backlink strategy that is changing the way we rank our site. Local Citations are citations from different sources from local directories and reviews. The main reason for this is that Google is targeting a country or a city. To be on the first page in Google we need to be on the first page of Google in our city.

Wondering how to create backlinks using local citation? Google is a huge search engine that is always changing its algorithms. This is to find the best possible results for its users. A basic concept that Google has been using for years is the fact that the best results are from local businesses. If you were to search for, “auto mechanics in Nashville, TN” You would probably see results of local mechanics. But, if you were to search for, “auto mechanics in Tennessee” you would probably see a mix of local and national results. This is because Google wants to showcase local businesses to search results.

3. Social Media

Social media are the most powerful and effective way to drive traffic to your website.  Other than this, it can help in making an effective backlink strategy for SEO.

As the number one rule for online marketing, it’s important that you have a social media strategy in place.

 According to a recent survey, 1.36 Billion people use social media platform in India. Moreover, There are now more than 1.5 billion users on Facebook alone in the world. When you consider that the average Indian spends 40 minutes a day on Facebook, that’s more than two hours a day of your target audience! Social media is no longer a fad. It is an essential component of online marketing and growing your business.

4. Content Submission

When you create a blog and start creating content, one of the best backlink strategies for a blog is content submission.

Wondering how to create backlinks using content submission? Content submission is one of the easiest ways to get backlinks because all you have to do is submit your blog post to the right webmaster or website. The webmaster will then decide if they want to add your blog post to their site or not.

5. Skyscraper Technique

The skyscraper technique is again one of the best backlink strategies for a blog that helps you get links by creating extremely useful content. The skyscraper technique is one of the most sought-after link-building strategies around.

The skyscraper technique is a form of content marketing that is used to drive traffic to your site, while also getting you more backlinks and more traffic. The general idea is that if you create something that is extremely useful, you are more likely to get a link.

6. Broken Backlinks

Links come and go. They are broken for all kinds of reasons, or they outlive the usefulness of the page. When you add a link to your blog, it might be reasonable to assume that the link will never change. The web is ephemeral, and links break all the time.

It is not reasonable to expect that you will never have to remove a link because it is broken. However, it is unreasonable to expect that you have to clean up the broken links that are pointing to your site. Broken backlinks is one of the best backlink strategies for a blog that works to create backlinks through such blogs.


HARO, which is short for Help a Reporter Out, is one of the best free sources of backlinks and traffic. It’s a resource for journalists and bloggers who need to find sources for their stories. As a source, you can respond to brief queries from journalists and bloggers looking for a source for their stories.

8. Business Directories

Business directories are still a good place to have a link from, but now you have to think outside the box. It is again one of the most viable strategies for a blog that works in all conditions. If your blog is about restaurants, you can find local directories that list restaurants in your area.

 These local directories are likely to be more relevant to Google and this means that you can get a natural link. The key point about these directories is that they have to be local to your city or region. The best directories are those that are locally written and are not generic directories.

So, these were some of the effective backlink strategies for a blog. For better information or to know more about link-building strategy for SEO, consult the experts today.

Leave a Comment