7 Essential SEO Ranking Factors not to ignore in 2024

Having complete control over Google’s latest guidelines will be a lot more fun to get better at SERPs, which some people find frustrating.


Here are the best SEO (Search Engine Optimization) ranking parameters that will help you land at the top of page one in the SERPs.

It is estimated that around 200 ranking factors are incorporated into Google’s algorithm. You need to keep an eye out for the following factors in 2024:

1.    Generate and publish high-quality content

The famous saying “Content is King” has never had more meaning than it does now. Even though the Internet is full of websites fiercely competing for attention, the material that is truly optimized for specific keywords and topics is sure to come out on top.

No doubt, it is one of the most important SEO ranking factors in 2024 for creating quality content that meets user intent. With relevance and usefulness in mind, Google wants to provide users with the most useful and duplication-free content possible.

Websites with such quality content have a lower bounce rate and longer time spent on the page, both of which help increase their online visibility.

However, many people are still curious about how to create highly unique and plagiarism-free relevant content. You can solve this problem by focusing on the search and discussion topics of your market or community. This can come from keyword research, but also from famous community sites like Reddit or Quora.

You’ll be better than half the competition if you know what your audience is searching for and create content around keyword clusters based on that knowledge. After that, make sure to check for plagiarism to ensure its uniqueness and originality.

2.    Build a secure and accessible website

Creating an easy-to-navigate website is an important aspect of the professional SEO process. To achieve this, we can start by changing the URL and optimizing certain elements of the website for Google.

For example, if you include a robots.txt file, also known as Robots Exclusion Protocol (ROP), it tells search robots where to look for certain website information. To help the web robots, you should include a sitemap that lists all the pages of your website.

Another point you should keep in mind is that about half of all websites on the Internet use the Chrome browser developed by Google. Moreover, the Chrome browser makes it clear whether a certain website is “secure” or “unsecured”.

You can be sure that if a user sees the word “unsafe” on your website, the bounce rate will increase, even if it’s still well placed. In fact, studies have shown that 85% of consumers leave websites that aren’t secure. Therefore, it’s safe to say that implementing website security will be critical to your SEO position.

3.    Make it mobile friendly

Since last year, Google has stated that it would prioritize crawling your mobile site above your desktop website when it comes to ranking.     comes from smartphones that are searching for information or ask inquiries using their mobile devices, so this isn’t surprising.

For businesses and brands, this means they need to include a few key features, such as:

  • Responsive web design that adapts to the screen size.
  • Easy to read fonts, especially on small devices.
  • Easy to use layout with clear menu selection.
  • Make sure no important information is obscured by advertising.

Search engines focus more on websites that are suitable for smartphones and tablets than those created for computers. To score well with search engines, your website needs to be responsive to mobile devices.

4.    Focus on better CTR

The Google search engine algorithm is constantly being updated and improved, and this is an ongoing process.

Google is openly talking about the click-through rate (also known as CTR), even if the internal dynamics of the algorithm are still a bit mysterious.

This is an important metric that you should consider when evaluating your SEO efforts.

The click-through rate (CTR) of a search engine result is calculated by dividing the number of clicks by the number of views or impressions.

The performance of your website in search engines can be measured by this simple statistic.

The larger your CTR is, the more likely it’s that your search result will capture the attention of visitors searching for it.

5.    Optimize the pages speed

Page speed is another important component in Google’s SEO ranking and although it’s related to user experience, it deserves its own point because of its importance. SEO experts have been noting for years that page speed has a direct impact on rankings.

As part of the shift to mobile-first indexing, Google has officially included page speed as one of its ranking factors. The longer it takes for your website’s pages to load; the fewer visitors you’ll attract. This is something that should be very clear.

The more guests you turn away, the more it’ll affect your revenue prospects. You can evaluate your website’s performance using one of the many free tools available online, such as Google’s Page Speed Insights.

6.    Opt for relevant and authoritative links

One of the most important ranking factors, according to Google, is the number and quality of links pointing to your site from other sites.

The more authoritative the link, the better. That’s because Google uses those links to determine how closely related two pages are, which can affect how well you rank in a search result.

7.    Add social signals

Social signals are another important ranking factor for search engine results pages (SERPs). Social signals such as shares, likes, comments, and other forms of engagement from your target audience can help improve your website’s ranking on SERPs through social media channels like Facebook and Twitter, Ultimately work on off-page SEO .

This is because it increases the visibility of your content among people who are interested in similar topics or topics related to your website’s content or brand name as long as it has a certain level of authority over other pages in its niche category or industry verticals


The importance of search engine optimization (SEO) will only grow in the years ahead. If you want your website to outrank your competitors, you must keep up with the latest SEO practices. If you want to rank on the first page of Google, you must follow these seven essential SEO ranking factors.

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