Brand recognition and online exposure may both be increased through SEO tactics. The process of developing an SEO strategy is lengthy. However, knowing how to get started might be difficult. What is the initial stage of optimising your website for search engines? Keyword analysis is the correct response. The first factor in expanding your website’s visibility is learning more about your intended audience and the terms they use while searching.
We provide an extensive guide on what’s the first step in the search engine optimisation process for your website?. The first step in learning what must be done is to define “Keyword Research.”
In order to optimise your website for search engines, you must first conduct keyword research. Good and relevant keywords will get your site ranked quickly in Google’s search results.
What Is Keyword Research?
Finding and choosing the right keywords for your website or blog is called “keyword research.” It’s crucial since it reveals the most searched terms on Google and the volume of those searches.
Considerations such as keyword competition and search volume may be used in conjunction with keyword research to narrow down your list of potential targets.
Most of your time and energy should be spent on keyword research if you want Google to send visitors to your site specifically because if you target phrases that are relevant to your site or business, you will almost certainly see an increase in organic traffic within a matter of days. All that foot traffic may also help you turn casual browsers into paying consumers.
Make a list of relevant topics
Your company’s brand centres on an idea that best characterises its services. You need to branch off from your major category into related subjects based on your main topic and the outcomes you hope to achieve for your business. Create a list of all of the search engine optimisation (SEO) keywords that pertain to your brand.
So, you want to sell sports and fitness equipment. If possible, it would be beneficial to further subdivide this category into subcategories that directly pertain to your brand. Activities like swimming, jogging, and hiking are just a few examples.
The themes should be of interest to your customer persona and relevant to your brand. Consider shifting your focus to ideas that your readers will actively seek out. Related keywords can then be extracted from these broad classes. If you want to know what to do next, read on.
Use a tool like AnswerThePublic, which visualises user questions by listening in on search engine autocomplete data, to assist you break down your core topic if you’re stuck.
Compile a set of initial keywords.
After breaking down your broad topic into into manageable chunks, you may go on to developing your seed keyword list. The seed keywords should pertain to your subtopics and be search terms that your intended readers would employ.
Your keyword analysis will be built on the foundation of your seed keywords. It’s there that you’ll be able to verify your specialisation and identify your primary rivals.
Considering the interests of your potential customers is a crucial step in developing seed keywords. Continuing with the previous example, if your company sells exercise gear for athletes, your target market is likely interested in reading about other sports. If hiking is one of your niches, people may look for “waterproof hiking boots” or “lightweight hiking backpacks” among other related terms.
Choosing the right seed keywords involves more than just knowing what your target audience is searching for.
- Keywords that describe your offering precisely.
- Words and phrases used to find anything via a search engine.
- The phrases used by your rivals
- Search engine results page (SERP) placement for selected keyword(s)
Use good keyword research tools
Following the establishment of objectives, subjects, and seed keywords, the usage of keyword research tools may begin. Such resources allow you to hone down on precisely what you’re looking for.
To that end, Keyword Tool is a free and useful resource. When you input a search term into the Keyword Tool, it will return anything from 50 to 750 long-tail keyword recommendations. In addition, its dependability is 99.99%, which is impressive. Additionally, Keyword Tool provides related search terms, such as prepositional phrases and inquiries.
Search engine optimisation is an ongoing process that yields the greatest results when consistently maintained. Organic search drives the most majority of website traffic, so putting in the time and effort is generally worthwhile.
If you’re overwhelmed by the prospect of taking on all aspects of SEO at once, begin with keyword research. Putting money on high-quality content also pays off in the long run.