A PowerPoint video is one of the most effective techniques for promoting a company. These films convey stories more effectively than the written stuff. They are excellent substitutes for professional films, with little loss of richness.
According to studies, 54% of customers want more videos from a business or brand they support. A slideshow video can work effectively for your business.
Slideshow videos allow marketers to convey their message by playing music, displaying graphics, and displaying photographs. Businesses may also use such movies to showcase their products in action, add connections to their websites, and make it easy for people to locate them.
Making a slideshow video is simple when using the greatest slideshow builder accessible online. Your presentation will be ready in just a few clicks.
Keep the below strategies and recommendations in mind when creating high-quality PowerPoint videos for company advertising.
1. Use slideshow videos to tell the brand story
You may use a PowerPoint video to take your audience on tour through history or your brand’s history. With the correct images, use successive slides to create a visual narrative.
You may also employ movies with an aural narrative, such as soundtrack and voiceovers, to illustrate the most important occasions in your company’s history. Use a good online slideshow maker to create professional videos.
Customers will have a better grasp of your brand and the products and services you offer due to this. Video is used as a marketing tool by 86 percent of businesses, up 63 percent in the previous three years. Your clients will create a strong bond with your brand.
2. Use good quality images
Just because you’re producing a slideshow movie doesn’t mean you can be careless with the photos you use. Creating a high-quality slideshow movie necessitates that the photos used in it be of the best quality.
A decent rule of thumb for guaranteeing optimal image quality is to use a quality that is not lesser than the video quality. You can create videos with up to 1080p resolution using internet video editing software or slideshow creators. This indicates that the images in your slideshow movie should not be any lower than this size.
3. Use simple resolution for images
Check that the images you’ll utilize in your slideshow movie aren’t blurry, under-, or over-exposed. All of the essential photographic principles and tactics apply to presentation videos.
4. Display your expertise
Consistently make an effort to produce presentations about your company’s topic matter. If you do this correctly, it will be your company’s most powerful marketing tool. Displaying your subject-matter knowledge will help you strengthen your brand’s reputation and increase consumer trust in your services and goods. Distribute your informative slideshows over many social media sites to obtain the best results.
5. Ensure that you have nice slides
Always remember that minimalism is the key to brilliance. You should follow some crucial guidelines if you want your slideshow movie to seem nice while keeping basic.
Include no extraneous components in the video. For example, if you display a video of a property for sale, avoid featuring random folks passing past the house. At the same time, avoid utilizing multiple colors, especially when employing text boxes and charts. Using a high-quality slideshow maker create the best videos for your brand promotion.
6. Use less text
Sometimes a few phrases are more than enough. An entire paragraph should not be used in your presentation video. Also, resist the urge to experiment with new decorations.
7. Create a product and service catalog
Making slideshow footage demonstrating all the different items and services your company provides will allow clients to access them more easily than browsing through many films and articles or visiting various URLs. One of the nicest things you can do here is connect the presentations to your services and goods.
8. Develop your style
If you intend to produce multiple marketing films on several platforms, you must develop your unique style. Developing your distinct style will translate into your brand’s image. This implies that people who see your first presentation will recognize the second video as being from you simply by glancing at it. You may develop your style in a variety of ways. It entails using consistent color, including your corporate logo in all frames, having the same backdrop color in all films, and employing a unified frame throughout your video.
9. Concentrate on SEO
If you would like your presentation video to be seen by many people, you must concentrate on search engine optimization. You must utilize pertinent keyword phrases and caption of your video to do this. These should be terms your target clients are likely to use while searching for anything your company provides.
10. Remember CTAs
Incorporating a powerful CTA into your presentation video will inspire viewers to follow your company on social media platforms like Instagram and Twitter. It will elicit the desired emotion from viewers when they have finished watching your video.
This might range from simply visiting your website to registering to your Youtube page. You may also include QR codes or URLs in the prompts to make it easier for viewers to follow your brand.
Prioritize the quality of your slideshow
Above all, you must prioritize the clarity of your presentation video.
Creating a slideshow graphic will be useless if it cannot attract the spectator’s attention. As you are a brand, attempt to communicate with quality and professionalism to your target audience through your content.
Include high-resolution images and videos in your slideshow and perfect animations, transitioning, and appropriate music to ensure quality.
Also, determine the correct rate and length for the slides, syncing them with the music.
Over to you
Try these simple and helpful tips and tricks listed above to make your slideshow video more engaging. These ideas will also assist you in creating slideshow videos to communicate with your core demographic and transform them into committed customers.