We live in a world where consumers are overwhelmingly found online. For a law firm, getting more and more cases is vital to acquiring recognition and generating revenue. So law firms are increasingly shifting to digital marketing to capture the momentum of this tempting trend.
However, reaching out to prospects that will likely become your paying customers is a hard battle. With fierce competition, ever-changing search engine algorithms, and increasing online marketing demands, how do you get on the right foot in digital marketing?
In this article, we delve into the significance of these six fail-safe tips that are integral to boosting your online visibility, strengthening engagement for your firm, and effectively acquiring more cases through top-notch digital marketing services.
Top Digital Marketing Tips for Lawyers
1. Build a High-Performance Website
Before winning cases, lawyers have to win clients. So digital marketing for law firms is not similar to that of other industries. Therefore, turning to a law firm marketing agency like JurisDigital is a wise decision. A specialized legal marketing agency helps you rank higher and reach a wider audience using authentic, engaging content optimization.
A website is substantial to ensure an online presence of your law firm. It is the first interaction between your potential clients and your firm, but a dull and outdated website is an obvious deterrent.So,ensure your website has an eye-catching design, engaging content, and a good user experience. Ideally, a website should have the following;
User Experience: An average internet user has an attention span of 8.25 seconds. After all the marketing efforts, imagine an internet user with such a short attention span visiting your website to experience a long loading time, broken images, and poor navigation. Would you catch a lead? Never! You need to improve your website’s user experience so they come again to find more.
SEO: Search engine optimization (SEO) is the heart of digital marketing. Without it, forget about page-1 visibility and subsequent lead generation. When you acquire top ranking on Google and other search engines, your chances of getting potential customers get manifold. So your website should be optimized with strong keyword research and updated content.
Mobile Compatibility: Smartphones hold half of the global web traffic. It means you should also focus on the mobile compatibility of your site. Moreover, Google crawls the mobile version of your site first, so don’t stick to the desktop and consider boosting the mobile user experience.
2. Use Targeted Advertising
Though organic marketing has significant potential to drive traffic to your site, paid advertising helps you reach the most difficult-to-approach audience. Google or pay-per-click advertising does wonders by ranking you on the Search Engine Results Page (SERP).
However, it is a big investment. You will enjoy increased sales only if you do it right. Otherwise, it is just a money pit. So how can you get online advertisement right?
Do complete industry research, understand your audience and identify keywords that your prospective clients frequently use to find the products or services you offer. Additionally, pass them through tools, such as Google’s keyword planner or SEMrush, to know how much it will cost to bid.
Similarly, focus on your landing pages and ad content. Your content should resonate with audience queries and the landing page should be relevant to your ad. Running a successful ad campaign involves a great strategy and a legally specialized marketing agency contains valuable expertise to make it possible.
3. Employ a Social Media Marketing Strategy
Social media has become a common platform for purchasing goods and services. Your marketing efforts should also encompass great social media marketing (SMM), as social media boasts many prospects. However, only making a profile on any social media platform and posting occasionally does not help.
SMM demands a systematic approach to engage the audience. Assess which social media platform best serves your marketing goals. An online presence on 3 to 4 leading platforms might do the trick. Furthermore, you have to be consistent with the quality and frequency of your posts.
Keep in touch with your followers via engaging and compelling posts so they can better understand your products or services and become your paying customers. Moreover, stay updated with the latest trends and run successful social media campaigns to grasp the attention of the social media population.
4. Start A Relevant Blog — And Keep It Current
A blog is an effective way to show your legal expertise. The more content you deliver, the more potential clients will know about your law firm and ultimately hire you. However, creating content on legal matters should be based on intensive research.
Moreover, your content should be keyword optimized, easy to understand, and should answer the queries of readers. The content should be solely based on legal matters, including relevant legal news and policies, and add highlights from recent cases or legal conferences.
If you lack the skills or time to write content for your blog, you can hire in-house content writers or seek a digital marketing agency to write high-quality, industry-relevant, and highly engaging content for your blog.
5. Use Strong CTAs
You can’t expect a person stuck with a legal case to read between the lines to find your contact information. Therefore, your website homepage and social media pages should demonstrate a clear call to action (CTA). Give your prospects a chance to contact you when they visit your site.
Provide your contact information on every page of your site. So add a clickable phone number, social media icons, email address, and your law firm location. Besides adding CTA to your website, include a clear CTA in your blog, newsletter, blog, consultation, or any other mode you have used to interact with your audience.
6. Focus on Local Search
One of the most important aspects of digital marketing is to perform local research. No matter how far your law firm’s image goes, a lot is riding on local legal clients as they will ultimately generate revenue for your business.
So how can you reach a local audience for your law firm?
Locals will easily access your law firm when they seek legal services by listing in legal directories and Google My Business (GMB). The local listing provides a super easy way for potential local clients to notice your law firm, ultimately increasing leads and generating money.
Without a proper marketing strategy, driving traffic on your legal firm’s website will be an uphill battle. A user-friendly website with strong keyword optimization, relevant blog posts, link building, email marketing, and social media marketing are great ways to boost your online presence.
If you want more prompt results, paid social media and Google advertising will help you get more clients, increasing your firm’s revenue and reputation.